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SEO for small businesses

Be understood.
Then be discovered.

Practical search optimisation that starts with a clear website, targets relevant customer searches and improves through evidence—not promises of instant rankings.

Four defined tiers

Match the work
to the ambition.

Every new website includes SEO Foundation. Monthly tiers are for businesses that need ongoing local visibility, broader content growth or a more competitive search programme.

INCLUDED WITH A BUILD

SEO Foundation

Reference value £149 one-off. The essential audit and setup required for a credible launch.

  • Search intent and page-topic review
  • Page titles and meta descriptions
  • Heading and internal-link structure
  • Image alt text guidance
  • Search Console and sitemap checks where included
£149 / MONTH

Local SEO

For businesses targeting customers in a defined town, city or service area.

  • Local keyword priorities
  • Core service and location improvements
  • Google Business Profile guidance
  • Citation and consistency review
  • Monthly progress summary
£249 / MONTH

SEO Growth

For businesses that need a broader content footprint and consistent optimisation.

  • Everything in Local SEO where relevant
  • Content opportunity planning
  • On-page improvements
  • Competitor and internal-link review
  • Performance reporting and priorities
£399 / MONTH

Advanced SEO

For more competitive markets requiring deeper technical, content and authority work.

  • Technical SEO review
  • Expanded keyword and competitor analysis
  • Content briefs and optimisation roadmap
  • Schema and crawl-path review
  • Conversion and lead-path analysis

One-month minimum: paid tiers can begin with a single month, but meaningful organic growth usually requires sustained implementation and enough time for search engines to recrawl and reassess the site.

Measure what matters

Traffic is useful.
Relevant enquiries are better.

An SEO report should not hide behind impressions alone. The useful questions are whether the right pages are becoming visible for the right searches, whether qualified visitors reach them and whether those visitors take a meaningful next step.

Tracking is configured around available data and valid consent. Typical measures include organic landing-page traffic, search queries, local visibility, form submissions and click-to-call activity. Results are interpreted alongside seasonality, website changes and the competitiveness of the market.

No ranking, lead volume or revenue can be guaranteed. FLS instead commits to clear priorities, documented work and honest reporting.

SEO questions

What happens
after setup?

The best starting point is a site that genuinely helps its intended audience. Optimisation then makes that value easier for search engines to understand.

How quickly will SEO work?

Technical corrections can be made quickly, but crawling, indexing and ranking changes take time. Competitive searches and new domains generally require more sustained work than established local pages.

Do I need monthly SEO?

Not every business does. A simple site with limited competition may only need the included foundation and occasional review. Monthly work becomes useful when competitors publish regularly, locations matter or several services need to rank.

Does SEO include Google Ads?

No. SEO targets unpaid search visibility. Google Ads is a separate paid-media service with its own budget, tracking and landing-page requirements.

Clear scope. Fair price. Direct support.

Tell Freddie what your business does and what the website needs to achieve. You’ll get a practical reply without a hard sell.